I just purchased my first album from the Amazon MP3 store, and that was the beginning of the end for me and iTunes Music Store. At Amazon, you can purchase regular old MP3's without any DRM for the same price or cheaper than iTunes. Who wouldn't want that? I'm not about stealing music, but the fact that I can now play my MP3 on any system just flat out beats the iTunes DRM experience of iPods only. Open systems, in this case MP3, win every time. So iTunes, are you listening? Get with the non-DRM game or fall by the wayside. Your experience is good and your selection excellent, but if Amazon has the music I'm looking for in stock, you can bet I'm going to shop there.