Some people say "it's just a logo." Nay! I say unto them, This is the Standard's Standard! This is the Badge of Honor! This is the Heroic Coat of Arms! This is the Flag the web development community will wave proudly and yell, "I've seen the Future! It's in my Browser!" This morning, the W3C released a logo for HTML5 . Along with the actual logos, they released the web site, free stickers by mail, and t-shirts for sale (and a portion of the profits goes to support the HTML5 Test Suite!) For those who are curious, there's a peak behind the scenes of the HTML5 logo design process . Some news: W3C blog post Brand New logo analysis TechCrunch post Hacker News Mashable post Don't forget to follow the @html5logo twitter account .